Testimonials

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  • "I've purchased two motorcycles from Sunrise over the years. On both occasions, I was treated excellent.. they beat all competitors prices. My salesman, Roy, was phenomenal; friendly, professional and always helpful. Sometimes, I'll just ride by on the weekend to stop by and say Hi and talk motorcycles. I'm always treated like a friend, not a customer. Buck and the guys back in service have also been just great. They've always taken very good care of my bike and the quality of service was always (and remains..) very high. I won't take my bike anywhere else."

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    Anonymous - Chesapeake, VA
  • "I would like to thank Duck for helping me purchase my new 2015 ZX10. I went to cycle word first but didn't get the great customer service treatment. I was just another application. To the owner of Sunrise you have a great employee by the name of Duck who defines what customer service is all about. Thanks again Duck for making this dream come true."

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    Russell Lambert - Norfolk, VA
  • "Mr Ford is a good salesman honest and upfront"

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    Paul Rosell - Hatteras, NC
  • "I worked with Roy and he was fantastic. He was very fun to deal with. He listened to what i was looking for and found me the best option that was there. I purchased a Yamaha Zuma 50. Even though there was not much that he made on the sale, he treated me like any other customer. His total focus was on what I needed and wanted. I will be back to purchase more once I convince my wife that I need a motorcycle..."

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    T.J. Farley - Virginia Beach, VA
  • "These guys are simply awesome! I visited a half dozen bike dealers in and around Virginia Beach before coming across Sunrise. What an incredible difference! From the very first call with Roy Ford, I knew I had found the right place. Other bike shops always seemed to be pushing me towards what they wanted to sell me. Roy listened to what I was looking for in my first bike and helped me make a decision that I knew was best for me. These guys aren't typical salesmen at all. They're guys who love people and love bikes and it shows in every single interaction. I walked in looking for my first bike and walked out with a bunch of new friends. It was the single best buying experience I've ever had. I simply can't recommend these guys enough!"

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    Michael Farley - Virginia Beach, VA
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    Michael Henthorne - Virginia Beach, VA
  • "Had an outstanding experience dealing with Mr Roy Ford today. Hands down best buying experience I have ever had with a vehicle of any type. Personally recommend this shop to any and all. From my prior ride to my brand new GSXR750. Nothing but great service start to finish!!"

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    Josh Swindle - Norfolk, VA
  • "I am a Senior Chief and was looking to buy a new ATV and had been to two other dealers.before coming to Sunrise. The other places were high pressure sales environments with sales people pushing everything at me. They wanted to talk numbers instead of products. I couldn't even get a handshake. They wanted me to fill out a form online, correspond via email, and even text. That maybe great for some, but that is not my preferred method for doing business. I came to Sunrise and found a completely different environment. Jackie Roy Ford is the best salesman I have met. Right off there was a handshake. He listened to what I had to say first. Then he talked products, he knows his stuff, and thoroughly explained the differences and patiently answered my questions. I wanted an ATV my 83 year old father could enjoy with us. Roy spoke with my dad and treated us like family not a payday waiting to happen. He took his time and explained to my dad why he recommended the ATV he did. He pulled the ATV around next to my truck for my dad to test. Afterwards he gave us the price. We filled out the paperwork with a handshake understanding that we may not buy. He did not pressure us in any way, which was surprising considering the last two dealerships we dealt with. We bought the Kawasaki Brute Force 300 today. If it wasn't for Roy and how he deals with customers it wouldn't have happened. I highly recommend Sunrise Cycles and make sure you ask for Roy! He is the best."

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    Anonymous - NORFOLK, VA
  • "Everything about my dealings with Sunrise Cycles was great. Roy Ford was extremely personable, helpful, and knowledgeable. I couldn't be happier with my 2017 Victory Octane, and I couldn't be happier with the service I received from Sunrise."

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    David Hastings - Elizabeth City, NC
  • "Sunrise Cycle is by far the best place to make a purchase or get service done here in Hampton Roads. I purchased some upgrades for my bike and had service done by them (Bob). Every person there was helpful and friendly. Prices were extremely fare and I promise you the work was awesome. No other place around here will give you that type of service . Shop at Sunrise for all clothing , parts, service and your next bike. I rate them a 20 on a 10 scale"

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    Mark Visconti - Virginia Beach Virginia, VA
  • "I came in looking for a ATV an ROY FORD was AWESOME! Not only is he a great salesman, but he's a down to earth kind of guy which made my purchase buying even better! I highly recommend SUNRISE CYCLES!! & most of all I LOVE MY ALL NEW RAPTOR 90!!! if your in NORFOLK PLEASE CHECK THEM OUT & PLEASE ASK FOR "ROY FORD"! THE GUY IS AWESOME!!!!!!!!!!!!"

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    Larry Knight - NORFOLK, VA
  • "Recently had my 07'FJR serviced and it runs like a precision machine. But today I stopped in for a rain suite and was met with a great deal and product. Got a rain suite with reflectors that fit over my normal gear and it worked great. Special shout out to my girl Gloria in parts. Always lookin out, thank you and merry Christmas to ya."

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    James Waszak - Hampton, VA
  • "I just purchased a new Suzuki Quadrunner 500 4X4. From the moment I made my internet inquiry to the moment I was contacted my interest in an ATV became a personal mission of the Sales Representative. Saleman Roy Ford worked extra hard to ensure I was approved and got the product that I was looking for. There was never a moment while I was there where I didnt feel "Right at Home" The entire team is very professional and very educated on the products they have to offer. No matter if you live on the Peninsula or the Southside I would tell you THIS IS WHERE ITS AT FOR ALL YOUR MOTORCYCLE, DIRTBIKE, and ATV WANTS AND NEEDS. Thank You Team Sunrise."

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    Kenneth Williamson - Hampton, VA
  • "Sunrise Service, I wanted to give shout out for the wonderful service you performed on my bike. Especially to Mechanic J. Beasley. Although my 13 year old bike was in for the 7,000 mile service; your team took the extra mile to make sure it ran like new when it was returned to me. I would also like to note that as I was cleaning my bike the week after the service and noticed several little things that were above and beyond. It's these little details that really show you care. I thank you and look forward to brining my bike back to you for years to come! Les,"

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    Les - Norfolk, VA
  • "Great experience, great service, Sunrise Cycles. We'll keep coming back. Thank you for all you do!"

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    Shauna Petersen - Chesapeake, VA
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    Anonymous - Norfolk, VA
  • "Sunrise has helped me keep me three older bikes running great! Parts are great prices compared to internet purchases(I don't buy online anymore)they only sell quality parts and they back them up! The whole parts crew is great, but I have an affinity for Gloria's help. They have plenty of riding accessories and can order anything they don't have. But maintain so much that anyone can ride that day if they need something. The service dept has Good technicians, but can get backed every once and a while. When I get my bike back, it is running great every time. Very reasonable service prices, so long as you understand you are paying for service. Some people don't like the service charges, but I understand that it cost to have such a good facility and to have the great and well trained techs as Sunrise does. So for me their prices are good. I've learned that when I go to the cheap guy's, I get shotty work and continued problems. Thanks for your help over the years Sunrise."

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    James Waszak - Hampton, VA
  • "I have "no credit" and I was worried about getting something on my own for the first time. Mister Ford was wonderful and friendly. He talked to me like a person and not a pay check! He made me laugh and walked me through everything! It feels so good to be independant with my own form of transportation now! THANK YOU! I can't wait to do business with you guys again when I am ready to upgrade to a bike!!!! I LOVE my new ZUMA! THANK YOU MISTER FORD!"

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    Tiffany Waterfield - Norfolk, VA
  • "I purchased my first bike from sunrise... and it was an awesome experience.. Chris, the sales rep was a tremendous help in helping my find the perfect bike for me."

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    Deric Twitty - portsmouth, VA
  • "Amazing and knowledge staff real friendly and quick to great any one that walks through the door. Johnny my sales rep did a great job not making my purchase feel rushed or pushy, I spent about 3hours in the shop mostly trying to hammer out an insurance issue with my CA licence in VA. Johnny had 3 companies on line at a time trying to find my a great deal deal there as well. I will heading back for any bike needs I have and absolutely will be sending any one I know in thier direction."

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    Roy Caffee - Norfolk, VA
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