Testimonials

"Very excellent sales experience. I knew the bike that I wanted and Sunrise Cycle had it in stock per their website. Talked with Brian in sales about the Yamaha I wanted. I had a quote in a few minutes, and after a couple of questions I agreed to purchase it. Got there 1:30pm and was loaded and away in 45 minutes. Which includes a trip to their parts and accessories department. I was so impressed with the entire transaction as well as the staff, that next time I am in the market for a bike or ATV Sunrise Cycle will be my first call that I make. Thank you again Brian for such an amazing experience. Keep up the great work."

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William Abbott - Kilmarnock, VA

"Loyal return customer"

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Tom Wilson - Moyock, NC

"Just want to add that Gary, Dave, Gloria and Josh were awesome. Gary truly values his business and his customer. Dave was super nice and very welcoming and helpful with my purchase of a 2017 Vulcan Vaquero. Gloria and Josh wrapped up the sell with great accessories knowledge and ordered a Mustang dual backrest seat kit that arrived in less than 48 hours...awesome team at Sunrise Cycle."

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Tom Wilson - Moyock, NC

"I looked around for someone to do the first major tuneup on my Yamaha VStar 950. After some not-so-great experiences, I talked to Jerry Peake at Sunrise. I had my Clymer maintenance list printed out to go over what needed to be done. I do basic maintenance on the bike. Jerry walked out to the bike and went over what I needed to do, but also told me what was on that list that I DID NOT need to do right now, and WHY. Then he looked at my tires (which I thought were fine) and pointed out that the front was scalloped and the rear was close to gone. They found the right tires for me, got them shipped in fast. It's taken me a while to really appreciate how much better my bike runs and handles after the tuneup and tires at Sunrise. Five-Star experience from start to finish. Thank you Jerry Peake and Sunrise!"

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Kevin Gilbert - Portsmouth, VA

"I returned again to purchase another bike , since I live in Newport News ... I tried another dealer an it didn’t work out .... in a day time ... Dave an Gary had me setup an ready to go ... last time I purchased a R3 to begin my bike journey... this time I purchased a ZX6r ... an I love it ... the customer service at this store is A One an I would recommend anyone whose interested in getting a bike or knows someone interested to go here ... it will save u a lot of headaches"

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Melvin Alston - Newport news, VA

"This is a 10 star review. Shout out to the crew at Sunrise Cycles! We had an extremely positive experience buying our first motorcycle, a Triumph, with Sunrise. No pressure from the staff, just answers to the many questions during my many trips up there while trying to decide whether to go through with this purchase. They are extremely knowledgeable and patient! Our sales person, Dave, made the buying experience easy by addressing all my questions and concerns. The positive experience continued after the purchase. There were some modifications I wanted to make. The crew in the service area went above and beyond researching the information and availability of seats that I wanted. Gloria, we want to thank you for all of your help and time you spent with us, especially while deciding on helmets. Did I mention how wonderful Gloria is? Kind and patient, and She knows her stuff! Buck in the service department is great! Too the bike in for it's first service, 500 mile break-in, Buck explained in detail the process and follow-up service recommendations. Also researched the tools I was interested in purchasing providing me with the best place to purchase.
If you are thinking about buying a motorcycle or need parts or service, Sunrise Cycles in the only place I would recommend! They made the entire experience awesome!"

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Bobby and Cynthia Lacey - NORFOLK, VA

"Sunrise made buying my first motorcycle easy and straight forward.

Duck was helpful and enthusiastic about purchasing a Triumph and gave valuable insight to help me make my decision. He was incredibly responsive over phone and email contact.

Would definitely recommend, especially for first time buyers!"

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Kenneth Swan - Washington DC, DC

"A high school friend recommended Sunrise to me after mentioning to him that I was interested in getting a bike , before I even walked in the door .. a customer coming out recommended that I speak to Dave , I walked in an asked for him ... he was patient .. listened to what I was looking for ... an came up with a list of options that was around the major things that was important to me .. sent me pictures of the options as well ... I made my purchase in full confidence .. an will return in the Future"

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Melvin Alston - Neweport News, VA

"I bought my 2006 ATV here and the Service Department is what has kept me coming back. I've been so impressed with them that I've never gone anywhere else. Their competence is matched by their caring attitude and honesty - all 100%. And, as I've aged, they go out of their way to ensure that I'm ready for turkey season each year. For that they should get six stars! Mr. Buck, Mr. Logan and Mr. Gary are absolutely the best of the best."

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David McCullough - Chesapeake, VA

"This has been the best buying experience I have ever had. Duck was my salesman and made the whole process easy and comfortable. This is my first real motorcycle, I purchased the Ninja 400 abs and Duck as well as the parts department were really patient and helpful in getting me set up with everything I needed and wanted. The whole store was very encouraging and made me feel confident they really gave a feel good experience that the automotive industry as a whole could only dream of providing. This place is the Chick Fil a of motorcycle Shops I will go here for everything and anything I may ever need in the future! 10/10 would recommend to everyone!"

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Kersten Dudash - VIRGINIA BEACH, VA

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Anonymous - Norfolk, VA

"I've purchased two motorcycles from Sunrise over the years. On both occasions, I was treated excellent.. they beat all competitors prices. My salesman, Roy, was phenomenal; friendly, professional and always helpful. Sometimes, I'll just ride by on the weekend to stop by and say Hi and talk motorcycles. I'm always treated like a friend, not a customer. Buck and the guys back in service have also been just great. They've always taken very good care of my bike and the quality of service was always (and remains..) very high. I won't take my bike anywhere else."

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Anonymous - Chesapeake, VA

"I would like to thank Duck for helping me purchase my new 2015 ZX10. I went to cycle word first but didn't get the great customer service treatment. I was just another application. To the owner of Sunrise you have a great employee by the name of Duck who defines what customer service is all about. Thanks again Duck for making this dream come true."

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Russell Lambert - Norfolk, VA

"Mr Ford is a good salesman honest and upfront"

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Paul Rosell - Hatteras, NC

"I worked with Roy and he was fantastic. He was very fun to deal with. He listened to what i was looking for and found me the best option that was there. I purchased a Yamaha Zuma 50. Even though there was not much that he made on the sale, he treated me like any other customer. His total focus was on what I needed and wanted. I will be back to purchase more once I convince my wife that I need a motorcycle..."

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T.J. Farley - Virginia Beach, VA

"These guys are simply awesome! I visited a half dozen bike dealers in and around Virginia Beach before coming across Sunrise. What an incredible difference! From the very first call with Roy Ford, I knew I had found the right place. Other bike shops always seemed to be pushing me towards what they wanted to sell me. Roy listened to what I was looking for in my first bike and helped me make a decision that I knew was best for me. These guys aren't typical salesmen at all. They're guys who love people and love bikes and it shows in every single interaction. I walked in looking for my first bike and walked out with a bunch of new friends. It was the single best buying experience I've ever had. I simply can't recommend these guys enough!"

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Michael Farley - Virginia Beach, VA

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Michael Henthorne - Virginia Beach, VA

"Had an outstanding experience dealing with Mr Roy Ford today. Hands down best buying experience I have ever had with a vehicle of any type. Personally recommend this shop to any and all. From my prior ride to my brand new GSXR750. Nothing but great service start to finish!!"

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Josh Swindle - Norfolk, VA

"I am a Senior Chief and was looking to buy a new ATV and had been to two other dealers.before coming to Sunrise. The other places were high pressure sales environments with sales people pushing everything at me. They wanted to talk numbers instead of products. I couldn't even get a handshake. They wanted me to fill out a form online, correspond via email, and even text. That maybe great for some, but that is not my preferred method for doing business. I came to Sunrise and found a completely different environment. Jackie Roy Ford is the best salesman I have met. Right off there was a handshake. He listened to what I had to say first. Then he talked products, he knows his stuff, and thoroughly explained the differences and patiently answered my questions. I wanted an ATV my 83 year old father could enjoy with us. Roy spoke with my dad and treated us like family not a payday waiting to happen. He took his time and explained to my dad why he recommended the ATV he did. He pulled the ATV around next to my truck for my dad to test. Afterwards he gave us the price. We filled out the paperwork with a handshake understanding that we may not buy. He did not pressure us in any way, which was surprising considering the last two dealerships we dealt with. We bought the Kawasaki Brute Force 300 today. If it wasn't for Roy and how he deals with customers it wouldn't have happened. I highly recommend Sunrise Cycles and make sure you ask for Roy! He is the best."

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Anonymous - NORFOLK, VA

"Everything about my dealings with Sunrise Cycles was great. Roy Ford was extremely personable, helpful, and knowledgeable. I couldn't be happier with my 2017 Victory Octane, and I couldn't be happier with the service I received from Sunrise."

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David Hastings - Elizabeth City, NC